CREATIVITY
EXPERTISE
Big Ideas with Real Impact
I’m a creative leader designing identities, teams, and revenue models that deliver value within complex organizations. Over the last three years I led the transformation of the Arizona State University VisLab into a thriving creative studio. This was accomplished by restructuring its business model, decentralizing job functions, building a dynamic team from the ground up and integrating a design-as-a-service offering all of which led to a 300% increase in revenue over three years.
Design excellence
I have built a career turning vision into tangible realities. With my background in art history and global technology, design was a natural progression for me. A self-taught designer, I blend a can-do attitude with an understanding of the social, technological, political, and cultural influences that inform design. As a doctoral student in design, my work and leadership are informed by research in design futures and culture change with recognition that we create the futures we want through inclusive and caring actions. I bring a hands-on approach to both projects and team management and building, along with a willingness to dive into the work alongside my team to make sure that top priorities and goals are met.
Skills
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Skills ·
Strategic leadership
Strategic planning
Brand strategy
Creative direction
Marketing strategy
Product development and deployment
Communications strategy
Design futures and foresight
Thought leadership
Organizational leadership
Team building and mentorship
Multidisciplinary facilitation
Cross-functional workgroups
Staff supervision
Stakeholder partnership
Consensus-building in complex organizations
Business operations
Revenue growth
New offering and product launch
Budget management and planning
Project management
Workflow and systems design
Vendor and consultant management
Client relationship management
Design and communications
Brand standards and stewardship
Brand and style guide development
Storytelling and messaging
Owned-channel and internal communications
Email marketing
Presentation and reporting to senior leadership
Design thinking
Co-design
Public speaking and facilitation
Program development and evaluation
Tools and platforms
Adobe Creative Suite
Monday.com
Drupal
WordPress
Google Analytics
Google Workspace
Microsoft Office
HTML/CSS
AP and APA style
Pantheon
Acquia
Certifications
IBM Enterprise Design Thinking
Co-Creator (2021); Practitioner (2020)