CREATIVITY

EXPERTISE

Big Ideas with Real Impact

I’m a creative leader designing identities, teams, and revenue models that deliver value within complex organizations. Over the last three years I led the transformation of the Arizona State University VisLab into a thriving creative studio. This was accomplished by restructuring its business model, decentralizing job functions, building a dynamic team from the ground up and integrating a design-as-a-service offering all of which led to a 300% increase in revenue over three years.

Design excellence

I have built a career turning vision into tangible realities. With my background in art history and global technology, design was a natural progression for me. A self-taught designer, I blend a can-do attitude with an understanding of the social, technological, political, and cultural influences that inform design. As a doctoral student in design, my work and leadership are informed by research in design futures and culture change with recognition that we create the futures we want through inclusive and caring actions. I bring a hands-on approach to both projects and team management and building, along with a willingness to dive into the work alongside my team to make sure that top priorities and goals are met.

Skills

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Skills ·

Strategic leadership

Strategic planning

Brand strategy

Creative direction

Marketing strategy

Product development and deployment

Communications strategy

Design futures and foresight

Thought leadership

Organizational leadership

Team building and mentorship

Multidisciplinary facilitation

Cross-functional workgroups

Staff supervision

Stakeholder partnership

Consensus-building in complex organizations

Business operations

Revenue growth

New offering and product launch

Budget management and planning

Project management

Workflow and systems design

Vendor and consultant management

Client relationship management

Design and communications

Brand standards and stewardship

Brand and style guide development

Storytelling and messaging

Owned-channel and internal communications

Email marketing

Presentation and reporting to senior leadership

Design thinking

Co-design

Public speaking and facilitation

Program development and evaluation

Tools and platforms

Adobe Creative Suite

Monday.com

Drupal

WordPress

Google Analytics

Google Workspace

Microsoft Office

HTML/CSS

AP and APA style

Pantheon

Acquia

Certifications

IBM Enterprise Design Thinking
Co-Creator (2021); Practitioner (2020)